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Solving Your Marketing Problems: A Beginner’s Guide to Real Estate Investor Marketing
Are you brand new to real estate or struggling to get highly qualified leads? There are marketing techniques you can use that apply directly to real estate and help you be successful. You’ll end up with a lot more leads, more closed sales, and a better awareness of your personal brand. Let’s take a look at some of the tips you can implement that will help take your real estate investor marketing to the next level!
Real Estate Investor Marketing
There are a variety of proven techniques that help brands raise brand awareness, generate leads, and drive sales. A business cannot function without marketing and sales driving revenue and acquiring new clients. Here are some of the top real estate marketing tactics helping brands.
Social Media
Companies without social media are missing out. It’s one of the lowest cost forms of advertising out there today. Did you know that there are 2.34 billion active users on social media today?
Social media provides a platform and an audience without you having to create it yourself. By using social media networks like Facebook, Instagram, Twitter, and LinkedIn, you can generate leads quicker. Posting a video, a photo, or a post requires minimal time and makes it easy for potential clients to inquire.
Building Your Own Network
How are you building your network now? The best marketers focus on building valuable relationships in their community and with their target audience. If you spend your time focusing on relationships, you’ll often get referrals from people who want to purchase a home.
Building a network of professionals around you that help in the home selling process is also a strong move. Find contractors, inspectors, lenders, attorneys, and appraisers that you trust. Keep them in your back pocket and your real estate business will be strong. Visit this site if you’d like to learn more about investment financial service potential partners.
Keeping the Public in Mind
Public relations is another important real estate investor marketing tactic to apply. PR keeps your brand and business in the forefront of potential clients minds. Consistency is key by providing the public with updates on your business and where you’re at in the market.
Originality and Creativity
There are many real estate marketers out there. Being original and creative will give you a unique angle into the market. If you’re really good at one thing, focus on that one thing as much as you can. Don’t try to spread yourself too thin. People will remember you for being authentic and it will help to improve your trust within the community.
Know Your Customers
Do you know the names of your current clients and your potential customers? Adding a personal touch to the way you market and speak with prospective clients will help your business take off. People want to know that they are valued. The best way to do this is to simply remember their name – and use it when you speak with them. This doesn’t just apply to your potential clients, though. It also applies to the people you partner with and property owners in your area.
Client Testimonials
Do you have past clients who are thrilled with how you helped them find their dream home? Don’t just let them verbally compliment you. Follow up with them and ask them to leave you a written review or testimonial on your website.
With this publicly displayed, potential clients are able to easily recommend to others your services. If people can see your problem solving and promoting skills, they will be more likely to choose you over another business that has no reviews.
Word of mouth is the best marketing. Don’t feel awkward or silly about asking for a written review. Most grateful clients will be happy to give it to you.
Use Your Connections
Do you know people or companies in your community that would make good partnerships? Reach out to their Human Resources department to set up a meeting. Businesses sometimes can offer certain deals to employees that are looking to rent or buy. Your goal with these companies is to get them to do advertising for you!
Measurement of Results
An important thing to consider when you’re marketing is to make sure you’re measuring your results. Without measurement of results, it’s impossible to confirm or deny that your tactics are working. With results, you can see that tactics that are improving your lead generation and those you need to cut off. It helps to save your company’s budget by highlighting areas you need to improve.
With the measurement of your results, you should also be thinking about data analytics. Powerful data measurement helps you to understand your audience better. It provides demographics that you couldn’t receive elsewhere such as where they are from, household income, sex, marital status, etc. The more you understand where your customers are coming from, the easier it will be to market to them.
Professional Photography Services
When it comes to your listings, there is one thing you should not skimp on. You must be using a professional photography service for your photos. If you have poor pictures displayed online, people will be driven away from your listing. Pictures are the best way for a potential client to get to know the listing before making the commitment to come and view it.
User-Friendly Website
Having a website that is mobile responsive and user-friendly is important for those visiting. Define a clear call-to-action on your website so users know what you want them to do. Is it to schedule an appointment to go view a home? Send you an email? Set up a phone call? Make it straightforward.
Get Your Marketing into Action
Take the time to go through these real estate investor marketing tactics one at a time to ensure you’re putting effort into each one. The more time you spend on increasing your marketing and quality, the better leads you’ll acquire and the more sales you’ll make.
Are you interested in how to improve your real estate business in other ways? Learn more about us today.
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Kaya Wittenburg
Kaya Wittenburg is the Founder and CEO of Sky Five Properties. Since the age of 10, real estate has been deeply ingrained into his thoughts. With world-class negotiation and deal-making skills, he brings a highly impactful presence into every transaction that he touches.
He is here to help you use real estate as a vehicle to develop your own personal empire and feel deeply satisfied along the way. If you have an interest in buying, selling or renting property in South Florida, contact Kaya today.
